School bullies have been around as long as schools have existed, and bullying itself dates back much further that. Because bullying is nothing new, a lot of parents and grandparents think they have the solutions figured out. They tell their kids and grandkids to just “stand up to the bully and fight back. This will get them to leave you alone.”
In principal, this is an effective strategy. And it used to work decades ago. It rarely works today. Bullying hasn’t changed all that much, but the delivery system has changed dramatically. Fighting back isn’t always possible, and even when it is, it could just lead to more danger and escalated violence.